Sales Analysis – A Manager’s Daily Snapshot
Sales Managers are a hard lot to please; when asked ‘what report do you most reply on?”, their answer reveals a surprising lack of consensus:
- “Total sales revenues”
- “Gross profit by salesperson”
- “A list of today’s transactions”
- “Sales totals by item”
- “Regional sales totals”
What’s most telling about these responses is their remarkable lack of unanimity; not only do different sales managers (and executives) want different information, there’s not even agreement among them regarding whether they’re more interested in aggregated metrics (i.e., totals and subtotals) or the details of individual sales transactions.
DataSelf’s Sales Daily Flash Dashboard Offers Sales Analyses Any Way You Want It
These varied requests tell us is that in order for a sales dashboard to be beneficial, it has to appeal to an audience with differing tastes. DataSelf accommodates this requirement via its ‘telescope-to-microscope’ approach to dashboard design. In a single ‘flash’ dashboard, big-picture metrics (like total revenues) are shown alongside aggregated subtotals (like sales per salesrep). Dashboard space is also allocated for transaction-level details – based on selections from the various subtotal windows.
The Daily Flash allows you to . . .
- Set targets for acceptable gross profit thresholds, with items that meet that threshold shown in blue, and items below that threshold in red.
- Choose from a variety of analytic ‘measures’, including sales revenues, gross profits, cost of goods sold, and quantity sold.
- Use ‘infinite drilldown’ – to drill into any of the aggregate listings (such as sales per item) and see the corresponding transaction-level details.
Business Insight Provided:
As its name implies, the Sales Daily Flash provides sales analysis showing…
- Who’s buying what
- What regions are the most productive
- Which salesreps are selling the highest-profit items
- What are today’s top transactions
Check out this two-minute video demo of DataSelf’s Sales Daily Flash dashboard to see it in action!
